Saturday, 18 June 2016

Basic Principles of a website designer


Web designing is the planning and making of websites. This includes the information architecture, site structure, user interface, layout, colors, navigation, fonts, and imagery. All of these are merged with the principles of design to create a website that matches the goals of the client and website designer.

Web design is the part of the website facing the customer. A website designer is concerned with how the customers interact with it and appearance of the site. Good web designer knows how to merge the design principles to create a new site that look great. Web designers must begin with considering the client’s website objectives and then advance to an Information Architecture (IA) to set the client’s website’s information hierarchy and help out guide the design. Next, a website designer can start wire framing and finally can go for the design stage. Web designers can use multiple basic design principles to achieve a pleasing layout which may offers exceptional user experience.

It’s essential for website designers to make a balanced layout. In web designing it’s referred to light (lighter and small colors) and heavy (dark and large colors) elements. Use of the correct proportion of each is important to achieve a website design.

In color theory, contrasting colors are ones which is placed opposite to one another on the color wheel (complementary colors). There are few other areas that web design offers where contrast is applicable. Website designers look at contrasting textures, shapes and sizes to classify and draw attention to certain areas of the website.

Emphasis is one of the website design principle which is founded in the deliberate “highlighting” of certain key elements of the website layout. It’s very important to note that if someone emphasizes everything on the page he or she might end up emphasizing nothing. Suppose a page in a book where eighty percent of the content is highlighted in red…what does really stand out? This is the time to take a good look at Information Architecture for the direction.

Consistency is important principle in web designing. Clean and consistent web navigation ensures the best user experience for the website visitors.

Unity is the link between the various parts of the website and the composition as a whole. Based on the Gestalt theory, unity deals with how the human brain organizes information by grouping fundamental elements into categories.


Both small and medium sized companies look for a new website or a redesigning of the existing one. Many companies have dedicated website designers who create the website layout and then handover the design files over to a programmer.  

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